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Media Releases

RideCARE coming to Southern Florida (2014-04-19)

 

FOR IMMEDIATE RELEASE:
Bicyclist Pedals 11,000 mile US Perimeter

Florida – April 2014

Roger Grace is making the journey of a lifetime in an effort to promote

healthy lifestyles, increase awareness about bicycle safety and raise funds for the American Diabetes Association. What originally started as a personal need to reduce stress and reverse unhealthy habits, became a passion for biking and now a planned 6-month, 11,000-mile ride around the perimeter of the US.

“I was fat. I was overweight. Climbing a single flight of stairs left me breathless. I needed a way to mitigate the stress I was under. I needed to find a way to be healthy.”

Grace found the bicycle and a new lease on life. The bike allowed him to get into a zone – his force field – and repair the damage of too much weight and the mental stress of work. Eventually it became more than a weight loss plan, it was a lifestyle change.

“When I was on the bike it was about yes, exercise, but I could also let go. I was able to think. I wasn’t trying to give up my work; I was trying to do it better. I found that if I treated myself a little better, I could do more for the people around me.”

Along the way realized he had to share his discovery. To do that, Grace needed a project that would make people take notice – the RideCARE Perimeter Challenge. Showing communities that, with planning and preparation, something extraordinary can be accomplished by an ordinary guy. Extraordinary on a bicycle is a randonneuring ride – hundreds, or thousands, of miles with few rest stops and a relatively short amount of time to complete the ride. The Perimeter Challenge is that several times over.

Grace explains how he plans to complete the ride and keep people engaged during the long process. “I had to create a series of daily rides, each of which could be completed by an amateur, if determined, rider – because that’s what I am. So I learned. I learned about the effect of hills and wind and temperature on effort. I learned what roads are suitable for bicycles and what roads need to be avoided. I learned when and what to eat and drink before, during and after a long ride.”

Combining what he learned with publicly-available information, Grace planned approximately 140 daily rides that balanced distance and climb and completed the 11,000 mile perimeter of the United States. Each day’s ride is divided into segments; each segment ends at a rest stop where he can replenish food, water and supplies. In between rest stops, Grace identified every turn and every hill that will tap his energy reserves.

“The average daily ride is about 80 miles and 3,000 feet of climb. It will take 6-7 hours to get to the next overnight stay, where my wife will be waiting with the trailer and a warm welcome. Along the way we’re posting to Facebook, Twitter and Instagram – creating an electronic journal of the ride.” explained Grace.

The RideCARE Challenge started in Austin, TX on March 22 and will be in your area on the following dates:

City Dates
Port Richey, FL April 19
Tampa, FL April 20, 21
North Fort Myers, FL April 22
Ochopee, FL April 23
Sunrise, FL April 24,25,26,27
Juno Beach, FL April 28

The goal of the challenge is to drive awareness about the benefits of an active lifestyle and environmental responsibility by increasing the use of bicycles as safe, environmentally friendly transportation. During the course of the challenge, RideCARE plans to raise money for the American Diabetes Association.

“Recent studies tell us diabetes kills more Americans each year than breast cancer and AIDS combined and as many as 1 in 3 American adults are at risk of developing diabetes. Poor eating habits and a sedentary lifestyle are two of the biggest risk factors for type 2 diabetes. If RideCARE gets people to be a bit more active – and a bit more sensible with their diet – their risks of developing type 2 diabetes, or other preventable chronic diseases, can be significantly reduced.”

Media is invited to cover the RideCARE Challenge and to provide the community with information on how to participate in, and support the Challenge and the American Diabetes Association. Regular updates will be available on www.ridecare.org, and RideCARE’s Facebook, Twitter and Instagram feeds. Local riders are welcome to accompany Grace as he transits the Williston area. His location is constantly updated on RideCARE’s website (www.ridecare.org/map), and his customized, bright yellow Catrike Expedition is unmistakable on the road.

Contact:

Robin Grace
robin.grace@ridecare.org
www.ridecare.org
512.694‐7311

Download release

RideCARE comes to Eastern Florida (2014-04-15)

FOR IMMEDIATE RELEASE:
Bicyclist Pedals 11,000 mile US Perimeter

Florida – April 2014

Roger Grace is making the journey of a lifetime in an effort to promote healthy lifestyles, increase awareness about bicycle safety and raise funds for the American Diabetes Association. What originally started as a personal need to reduce stress and reverse unhealthy habits, became a passion for biking and now a planned 6-month, 11,000-mile ride around the perimeter of the US.

“I was fat. I was overweight. Climbing a single flight of stairs left me breathless. I needed a way to mitigate the stress I was under. I needed to find a way to be healthy.”

Grace found the bicycle and a new lease on life. The bike allowed him to get into a zone – his force field – and repair the damage of too much weight and the mental stress of work. Eventually it became more than a weight loss plan, it was a lifestyle change.

“When I was on the bike it was about yes, exercise, but I could also let go. I was able to think. I wasn’t trying to give up my work; I was trying to do it better. I found that if I treated myself a little better, I could do more for the people around me.”

Along the way realized he had to share his discovery. To do that, Grace needed a project that would make people take notice – the RideCARE Perimeter Challenge. Showing communities that, with planning and preparation, something extraordinary can be accomplished by an ordinary guy. Extraordinary on a bicycle is a randonneuring ride – hundreds, or thousands, of miles with few rest stops and a relatively short amount of time to complete the ride. The Perimeter Challenge is that several times over.

Grace explains how he plans to complete the ride and keep people engaged during the long process. “I had to create a series of daily rides, each of which could be completed by an amateur, if determined, rider – because that’s what I am. So I learned. I learned about the effect of hills and wind and temperature on effort. I learned what roads are suitable for bicycles and what roads need to be avoided. I learned when and what to eat and drink before, during and after a long ride.”

Combining what he learned with publicly-available information, Grace planned approximately 140 daily rides that balanced distance and climb and completed the 11,000 mile perimeter of the United States. Each day’s ride is divided into segments; each segment ends at a rest stop where he can replenish food, water and supplies. In between rest stops, Grace identified every turn and every hill that will tap his energy reserves.

“The average daily ride is about 80 miles and 3,000 feet of climb. It will take 6-7 hours to get to the next overnight stay, where my wife will be waiting with the trailer and a warm welcome. Along the way we’re posting to Facebook, Twitter and Instagram – creating an electronic journal of the ride.” explained Grace.

The RideCARE Challenge started in Austin, TX on March 22 and will be in your area on the following dates:

City Dates
Perry, FL April 16
Williston, FL April 17, 18
Port Richey, FL April 19
Tampa, FL April 20, 21

The goal of the challenge is to drive awareness about the benefits of an active lifestyle and environmental responsibility by increasing the use of bicycles as safe, environmentally friendly transportation. During the course of the challenge, RideCARE plans to raise money for the American Diabetes Association.

“Recent studies tell us diabetes kills more Americans each year than breast cancer and AIDS combined and as many as 1 in 3 American adults are at risk of developing diabetes. Poor eating habits and a sedentary lifestyle are two of the biggest risk factors for type 2 diabetes. If RideCARE gets people to be a bit more active – and a bit more sensible with their diet – their risks of developing type 2 diabetes, or other preventable chronic diseases, can be significantly reduced.”

Media is invited to cover the RideCARE Challenge and to provide the community with information on how to participate in, and support the Challenge and the American Diabetes Association. Regular updates will be available on www.ridecare.org, and RideCARE’s Facebook, Twitter and Instagram feeds. Local riders are welcome to accompany Grace as he transits the Williston area. His location is constantly updated on RideCARE’s website (www.ridecare.org/map), and his customized, bright yellow Catrike Expedition is unmistakable on the road.

Contact:
Robin Grace
robin.grace@ridecare.org
www.ridecare.org
512.6947311

Download release

Ready To Go (2014-03-22)

FOR IMMEDIATE RELEASE:

Bicyclist Set to Begin 6-Month, 11,000-mile US Perimeter Ride

AUSTIN, TEXAS – March 2014

Roger Grace is set to begin the journey of a lifetime in an effort to increase awareness about bicycle safety and raise funds for the American Diabetes Association. What originally started as a personal need to reduce stress and reverse unhealthy habits, became a passion for biking and now a planned 6-month, 2-country, 11,000-mile ride around the perimeter of the United States.

“I was fat. I was overweight. Climbing a single flight of stairs left me breathless. I needed a way to mitigate the stress I was under. I needed to find a way to be healthy.”

Roger Grace found the bicycle and a new lease on life. Along the way realized he had to share his discovery. “When I was on the bike it was about yes, exercise, but I could also let go. I was able to think. I found I was better able to do the work. I wasn’t trying to give up the work; I was trying to do it better.”

The bike allowed him to get into the zone – his force field – and repair the damage of too much weight, lack of physical challenge, and the mental stress of work.  It wasn’t just a weight loss plan anymore, it was a lifestyle revision.

“Now I am at a point where I realize I want to share what I found.  If you treat yourself a little better, you can actually do more for the people around you.”

To do that, Grace needed to find a project that would make people take notice – the RideCARE Perimeter Challenge. Showing people that something extraordinary can be accomplished by an ordinary guy. Extraordinary on a bicycle is a randonneuring ride – hundreds, or thousands, of miles with few rest stops and a relatively short amount of time to complete the ride.

Grace explains how he plans to complete the ride and keep people engaged during the long process.  “I had to create a series of daily rides, each of which could be completed by an amateur, if determined, rider – because that’s what I am. So I learned. I learned about the effect of hills and wind and temperature on effort. I learned what roads are suitable for bicycles and what roads need to be avoided. I learned when and what to eat and drink before, during and after a long ride.”

Combining what he learned with publicly-available information, Grace planned approximately 140 daily rides that balanced distance and climb and completed the 11,000 mile perimeter of the United States. Each day’s ride is divided into segments; each segment ends at a rest stop where he can replenish food, water and supplies. In between rest stops, Grace identified every turn and every hill that will tap his energy reserves.

“The average daily ride is about 80 miles and 3,000 feet of climb. It will take 6-7 hours to get to the next overnight stay, where my wife will be waiting with the trailer and a warm welcome,” explained Grace.

The RideCARE Challenge will start and finish in Austin, TX. Austin was chosen because of its active bicycling initiatives and the extent of its community awareness and involvement programs. The public is welcome to attend and to support RideCARE and the American Diabetes Association by riding with Roger.

Local media is invited to cover the start of the RideCARE Challenge and to provide the Austin community with information on how to participate in, and support the Challenge and the American Diabetes Association, understand their risks chronic illnesses like diabetes and the simple steps they can take to reduce the risks – and the effects – of those illnesses.

The RideCARE Perimeter Challenge goal is to drive awareness about the benefits of an active lifestyle and environmental responsibility by increasing the use of bicycles as safe, environmentally friendly transportation.

During the course of the challenge, RideCARE plans to raise money for the American Diabetes Association. Diabetes kills more Americans each year than breast cancer and AIDS combined. Recent estimates project that as many as 1 in 3 American adults will have diabetes in 2050 unless we take steps to Stop Diabetes. Every 17 seconds, someone is diagnosed with diabetes.

Contact:
Robin Grace
robin.grace@ridecare.org
www.ridecare.org
512.694-7311

Download release

Dripping Springs, TX (2014-03-07)

FOR IMMEDIATE RELEASE:

Bicyclist Training for 6-Month, 11,000-mile US Perimeter Ride

TEXAS – March 7, 2014

Roger Grace is training for the journey of a lifetime in an effort to increase awareness about bicycle safety and raise funds for the American Diabetes Association. What originally started as a personal need to reduce stress and reverse unhealthy habits, became a passion for biking and now a planned 6-month, 11,000-mile ride around the perimeter of the US.

“I was fat. I was overweight. Climbing a single flight of stairs left me breathless. I needed a way to mitigate the stress I was under. I needed to find a way to be healthy.”

Grace found the bicycle and a new lease on life. The bike allowed him to get into a zone – his force field – and repair the damage of too much weight, lack of physical challenge, and the mental stress of work.  It wasn’t just a weight loss plan anymore, it was a lifestyle change.

“When I was on the bike it was about yes, exercise, but I could also let go. I was able to think. I found I was better able to do the work. I wasn’t trying to give up the work; I was trying to do it better.  If you treat yourself a little better, you can actually do more for the people around you.”

Along the way realized he had to share his discovery. To do that, Grace needed a project that would make people take notice – the RideCARE Perimeter Challenge. Showing communities that, with planning and preparation, something extraordinary can be accomplished by an ordinary guy. Extraordinary on a bicycle is a randonneuring ride – hundreds, or thousands, of miles with few rest stops and a relatively short amount of time to complete the ride. The Perimeter Challenge is that several times over.

Grace explains how he plans to complete the ride and keep people engaged during the long process.  “I had to create a series of daily rides, each of which could be completed by an amateur, if determined, rider – because that’s what I am. So I learned. I learned about the effect of hills and wind and temperature on effort. I learned what roads are suitable for bicycles and what roads need to be avoided. I learned when and what to eat and drink before, during and after a long ride.”

Combining what he learned with publicly-available information, Grace planned approximately 140 daily rides that balanced distance and climb and completed the 11,000 mile perimeter of the United States. Each day’s ride is divided into segments; each segment ends at a rest stop where he can replenish food, water and supplies. In between rest stops, Grace identified every turn and every hill that will tap his energy reserves.

“The average daily ride is about 80 miles and 3,000 feet of climb. It will take 6-7 hours to get to the next overnight stay, where my wife will be waiting with the trailer and a warm welcome,” explained Grace.

The RideCARE Challenge starts in Austin, TX on March 22. The goal of the challenge is to drive awareness about the benefits of an active lifestyle and environmental responsibility by increasing the use of bicycles as safe, environmentally friendly transportation.  During the course of the challenge, RideCARE plans to raise money for the American Diabetes Association.

“Recent studies tell us diabetes kills more Americans each year than breast cancer and AIDS combined and as many as 1 in 3 American adults are at risk of developing diabetes. Poor eating habits and a sedentary lifestyle are two of the biggest risk factors for type 2 diabetes. If RideCARE gets people to be a bit more active – and a bit more sensible with their diet – their risks of developing type 2 diabetes, or other preventable chronic diseases, can be significantly reduced.”

Austin was chosen because of its active bicycling initiatives and the extent of its community awareness and involvement programs. The March 22 start date coincides with the American Diabetes Association’s national Diabetes Alert! Day. Held on the fourth Tuesday of every March, Alert Day® is a one-day “wake-up call” asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes.

Local media is invited to cover the kickoff of the RideCARE Challenge and to provide the community with information on how to participate in, and support the Challenge and the American Diabetes Association, understand their risks for chronic diseases like diabetes and the simple steps they can take to reduce the risks – and the effects – of those illnesses.

Contact:

Robin Grace
robin.grace@ridecare.org
www.ridecare.org
512.694-7311

Download release

Livingston, TX (2014-02-19)

FOR IMMEDIATE RELEASE:

Bicyclist Training for 6-Month, 11,000-mile US Perimeter Ride

LIVINGSTON, TEXAS – February 19, 2014

Roger Grace is in the Livingston area, training for the journey of a lifetime in an effort to increase awareness about bicycle safety and raise funds for the American Diabetes Association. What originally started as a personal need to reduce stress and reverse unhealthy habits, became a passion for biking and now a planned 6-month, 11,000-mile ride around the perimeter of the US.

“I was fat. I was overweight. Climbing a single flight of stairs left me breathless. I needed a way to mitigate the stress I was under. I needed to find a way to be healthy.”

Grace found the bicycle and a new lease on life. The bike allowed him to get into a zone – his force field – and repair the damage of too much weight, lack of physical challenge, and the mental stress of work.  It wasn’t just a weight loss plan anymore, it was a lifestyle change.

“When I was on the bike it was about yes, exercise, but I could also let go. I was able to think. I found I was better able to do the work. I wasn’t trying to give up the work; I was trying to do it better.  If you treat yourself a little better, you can actually do more for the people around you.”

Along the way realized he had to share his discovery. To do that, Grace needed a project that would make people take notice – the RideCARE Perimeter Challenge. Showing communities that, with planning and preparation, something extraordinary can be accomplished by an ordinary guy. Extraordinary on a bicycle is a randonneuring ride – hundreds, or thousands, of miles with few rest stops and a relatively short amount of time to complete the ride. The Perimeter Challenge is that several times over.

Grace explains how he plans to complete the ride and keep people engaged during the long process.  “I had to create a series of daily rides, each of which could be completed by an amateur, if determined, rider – because that’s what I am. So I learned. I learned about the effect of hills and wind and temperature on effort. I learned what roads are suitable for bicycles and what roads need to be avoided. I learned when and what to eat and drink before, during and after a long ride.”

Combining what he learned with publicly-available information, Grace planned approximately 140 daily rides that balanced distance and climb and completed the 11,000 mile perimeter of the United States. Each day’s ride is divided into segments; each segment ends at a rest stop where he can replenish food, water and supplies. In between rest stops, Grace identified every turn and every hill that will tap his energy reserves.

“The average daily ride is about 80 miles and 3,000 feet of climb. It will take 6-7 hours to get to the next overnight stay, where my wife will be waiting with the trailer and a warm welcome,” explained Grace.

The RideCARE Challenge starts in Austin, TX on March 22. The goal of the challenge is to drive awareness about the benefits of an active lifestyle and environmental responsibility by increasing the use of bicycles as safe, environmentally friendly transportation.  During the course of the challenge, RideCARE plans to raise money for the American Diabetes Association.

“Recent studies tell us diabetes kills more Americans each year than breast cancer and AIDS combined and as many as 1 in 3 American adults are at risk of developing diabetes. Poor eating habits and a sedentary lifestyle are two of the biggest risk factors for type 2 diabetes. If RideCARE gets people to be a bit more active – and a bit more sensible with their diet – their risks of developing type 2 diabetes, or other preventable chronic diseases, can be significantly reduced.”

Austin was chosen because of its active bicycling initiatives and the extent of its community awareness and involvement programs. The March 22 start date coincides with the American Diabetes Association’s national Diabetes Alert! Day. Held on the fourth Tuesday of every March, Alert Day® is a one-day “wake-up call” asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes.

In the meantime, Grace will continue to train in the Livingston area before leaving for Austin on Friday, March 21.

“The lake area has the perfect combination of long flats and moderate to intense climbs. There are areas where you are faced with 100 feet of climb per mile for 15-20 miles. That’s a lot for an amateur bicyclist; the flats give you a chance to recuperate before tackling the next set of hills.”

In addition, drivers in the Livingston area are accustomed to seeing bicycles near the lake. And Grace’s bike stands out. Actually a modified Catrike Expedition, the bright yellow trike has two sets of lights front and rear and an orange safety flag to increase visibility.

Local media is invited to cover the training and runup to the RideCARE Challenge and to provide the community with information on how to participate in, and support the Challenge and the American Diabetes Association, understand their risks for chronic diseases like diabetes and the simple steps they can take to reduce the risks – and the effects – of those illnesses.

Contact:
Robin Grace
robin.grace@ridecare.org
www.ridecare.org
512.694-7311

Download release

RideCARE Challenge

FOR IMMEDIATE RELEASE:

Bicyclist Begins 6-Month, 11,000-mile US Perimeter Ride

TEXAS – March 2014

Roger Grace is beginning the journey of a lifetime in an effort to promote healthy lifestyles, increase awareness about bicycle safety and raise funds for the American Diabetes Association. What originally started as a personal need to reduce stress and reverse unhealthy habits, became a passion for biking and now a planned 6-month, 11,000-mile ride around the perimeter of the US.

“I was fat. I was overweight. Climbing a single flight of stairs left me breathless. I needed a way to mitigate the stress I was under. I needed to find a way to be healthy.”

Grace found the bicycle and a new lease on life. The bike allowed him to get into a zone – his force field – and repair the damage of too much weight, lack of physical challenge, and the mental stress of work.  It wasn’t just a weight loss plan anymore, it was a lifestyle change.

“When I was on the bike it was about yes, exercise, but I could also let go. I was able to think. I found I was better able to do the work. I wasn’t trying to give up the work; I was trying to do it better.  If you treat yourself a little better, you can actually do more for the people around you.”

Along the way realized he had to share his discovery. To do that, Grace needed a project that would make people take notice – the RideCARE Perimeter Challenge. Showing communities that, with planning and preparation, something extraordinary can be accomplished by an ordinary guy. Extraordinary on a bicycle is a randonneuring ride – hundreds, or thousands, of miles with few rest stops and a relatively short amount of time to complete the ride. The Perimeter Challenge is that several times over.

Grace explains how he plans to complete the ride and keep people engaged during the long process.  “I had to create a series of daily rides, each of which could be completed by an amateur, if determined, rider – because that’s what I am. So I learned. I learned about the effect of hills and wind and temperature on effort. I learned what roads are suitable for bicycles and what roads need to be avoided. I learned when and what to eat and drink before, during and after a long ride.”

Combining what he learned with publicly-available information, Grace planned approximately 140 daily rides that balanced distance and climb and completed the 11,000 mile perimeter of the United States. Each day’s ride is divided into segments; each segment ends at a rest stop where he can replenish food, water and supplies. In between rest stops, Grace identified every turn and every hill that will tap his energy reserves.

“The average daily ride is about 80 miles and 3,000 feet of climb. It will take 6-7 hours to get to the next overnight stay, where my wife will be waiting with the trailer and a warm welcome,” explained Grace.

The RideCARE Challenge starts in Austin, TX on March 22 and will travel through Burleson County on March 22nd and 23rd, overnighting outside of Somerville. The goal of the challenge is to drive awareness about the benefits of an active lifestyle and environmental responsibility by increasing the use of bicycles as safe, environmentally friendly transportation.  During the course of the challenge, RideCARE plans to raise money for the American Diabetes Association.

“Recent studies tell us diabetes kills more Americans each year than breast cancer and AIDS combined and as many as 1 in 3 American adults are at risk of developing diabetes. Poor eating habits and a sedentary lifestyle are two of the biggest risk factors for type 2 diabetes. If RideCARE gets people to be a bit more active – and a bit more sensible with their diet – their risks of developing type 2 diabetes, or other preventable chronic diseases, can be significantly reduced.”

The RideCARE kickoff coincides with the American Diabetes Association’s national Diabetes Alert! Day. Held on the fourth Tuesday of every March, Alert Day® is a one-day “wake-up call” asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes.

Local media is invited to cover the RideCARE Challenge and to provide the community with information on how to participate in, and support the Challenge and the American Diabetes Association. Regular updates will be available on www.ridecare.org, and RideCARE’s Facebook, Twitter and Instagram feeds.

Contact:
Robin Grace
robin.grace@ridecare.org
www.ridecare.org
512.694-7311

Download release

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